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  • Seth Godin

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Make it easy! they insist. One of the longest-running direct response ads of all time was for a piano playing course. For more than forty...
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It might be the high fidelity of a good LP on a great turntable. It sounds just like the original recording. It might be the...
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Many businesses thrive by helping people deal with projects that feel like they have high stakes. A kid’s first haircut, the offsite storage of data...
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“Yes” is magical. It brings possibility and forward motion. But it’s almost impossible without “no” and no can be just as frightening. First, there’s the...
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Protests let off steam. They organize people who might not show up by creating a moment in time where there’s enough opportunity and social pressure...
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AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat,...
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The scam era is upon us. Aided by AI, borderless currency and the internet of things, there are more people than ever before making a...
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Lots of people go to the beach but very few get in the water. 3,000 students go to the football game to watch 20 of...
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A phrase that’s been showing up recently is, “no pressure.” It usually comes in a pitch letter of some sort, written by someone who isn’t...
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I’ve been doing it wrong all along

This is one of the great benefits of learning. It’s also a common challenge. When we get better at something, it is preceded by a...
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