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  • Seth Godin

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Marketing is generally about action. Marketers seek to create the conditions for a change to happen, for people to accomplish their goals and to satisfy...

[a note to a frustrated friend, just starting out on a long career] There are three reasons that our goals might not be achieved. In...

Growth usually feels risky. The feeling is a protection mechanism, a way to avoid failure or even the fear of failure. Of course, risk also...

Everyone is entitled to their own taste. But this isn’t the helpful answer to the question, “is this good?” Whether it suits your taste might...

(Without the bad parts)

That makes it easy. “I’m in favor of unfiltered online commentary (without the misogyny, racism and mob manipulation.)” “I’d like to run a marathon (without...

The good news

What if there were a pipeline into your day, a series of emails or posts or feeds that had nothing but nice things, positive feedback...

Raising the bar

That’s not the same as raising the average. With the advent of the high jump, the idiom raising the bar became well understood: If you...

Remarkable pronouncements

The scientific rule of thumb is simple: When you make a bold claim, you need significant research to back it up. Telling us that eating...

Among the top 500 grossing Hollywood movies of all time, this movie is the most profitable in return on investment. And among all Hollywood movies...

It’s easier than ever. Solvents, power tools, market research, AI, committee meetings, online reviews and ennui are all aligned in one direction. To fit all...