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  • Seth Godin

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Someone is going to end up with 10,000,000 followers. Someone is going to post the next viral TikTok. Someone is going to build a meme...
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It’s simple: This surgery will fix your problem and you’ll be better. It’s complicated: Changes in lifestyle, diet and attitude will, over time, help you...
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But not all real problems lead to good businesses. There are problems all around us. People need housing, health care and food. They want delight,...
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What do we get in exchange for our work? There’s pay, of course, and the satisfaction of a job well done. There’s stress and human...
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Of course, we think we’re right. That’s why we’re sharing our opinion. But when there’s a disagreement, or we’re predicting the future, it’s likely that...
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The early adopter bought an iPhone in 2008 and never looked back. They played a few games of pickleball and then joined a club and...
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The trick is knowing where it is and using it well. Wanting control doesn’t always mean needing to have control. Sometimes it is simply a...
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The cool thing is always a little out of reach. And for most of us, once we get it, it’s not seen as cool any...
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I’m told that the hardest part of being a teaching golf pro isn’t helping adult golfers develop a good swing. It’s getting them to stop...
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The Beatles and Taylor Swift

When we’re in the middle of a cultural swirl, it’s normal to believe that everyone else is too. That’s part of the magic of a...
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