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  • Seth Godin

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A car cut me off on the highway the other day. The car was going nearly 100 mph. Was the car a new Porsche 911...

Does it need defending? The sign on some bushes near a park in my town says, Beware: Bee’s. A local merchant adds a note to...

Ride your own bike

I was happily pedaling along on the rail trail when three spandex speedsters blew by me on their handmade carbon bikes. For a moment, I...

The (very) long tail

The average YouTube video gets five new views every day. Let’s parse that for a second. 5 billion YouTube plays a day, spread over about...

Unstable equilibrium

We’re testing a brand new way to host a charity auction, and I’m hoping you can check it out and even bid to support BuildOn....

The useful agreement

Contrary to expectations, written contracts don’t have to be adversarial. In fact, the effective ones rarely are. When you hand someone a release, a royalty...

Significant work is a vote

When we show up to bring humanity to work, we’re making a choice. It involves risk and effort and emotional labor. We’re here to make...

The first step is to imagine what the people you serve want and care about it. The second is to figure out why they don’t...

When someone acts in a surprising way, we can begin to understand by wondering what they might be afraid of.

The candidate running for re-election offers truth. This is what I did, I would like to do it again. The candidate coming out of nowhere...