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  • Seth Godin

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If the ferry is leaving in fifteen minutes, do you drive faster than normal to get to the dock on time? If someone is driving...
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It’s tempting and fun to argue about the logo. About the way the toilet paper is hung. About how to load the trunk of the...
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Magicians know where the trapdoors are, what’s up their sleeves and how to hide the ball. And yet, mechanical skill is just the first step...
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At the dawn of the plastic age, it was a cheap substitute. The word “plasticky” is not a compliment. Over time, the plastics industry developed...
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Some fields of endeavor continue to narrow down the unknown, in search of the recipe, the efficient method of industry. And others live on Feynman’s...
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Then neither is “yes.” Enrollment requires choice. PS one of my all-time favorite encore episodes of Akimbo is out this week: How to get into...
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There’s a difference between intellectual and smart. A plumber is smart, they know how to do a skilled and effective job on the task at...
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…choose your future. It’s an odd way to think about your project, your job, your startup, but there’s little that matters more. There are two...
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There’s often a choice between following the cultural dictates of a given group or seeking out demonstrable facts and the scientific method. Which do you...
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There are two kinds of coincidences. The first is the one that we often talk about. It’s the make-believe magic of two things occurring that...
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