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  • Seth Godin

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They’re toxic, wasteful and a tempting trap. It’s one of the most important topics in my new book. (And here’s a new podcast on it)....
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If a placebo heals your illness, does that mean it was all in your head in the first place? That you weren’t really sick, or...
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Assets are ownable. They are devices, skills, connections or properties that allow us to amplify our effort and do our work with more impact. A...
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Computer adventure games were possible in the 1980s because of a bit of code called a ‘parser’. You could type, “pick up the axe” and...
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To celebrate the new book, here are some limited edition swag options to benefit good causes and independent craftspeople. You can find them all at...
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When the gas car was first introduced, it couldn’t compete with horses. After all, we’d had thousands of years to optimize our systems around horseback,...
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A question we don’t ask ourselves very often, but a choice we make every day. It’s tempting to not care. If you choose to not...
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No matter how big your backpack is, you can’t carry a bonfire with you when you go on a camping trip. A match is sufficient....
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You’re entitled to it, and we will do our best to help you find what you want. But it’s unlikely that what you want is...
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Mike Schur, co-creator of Parks and Recreation, said of his career, “This is not stuff you can read in a book,” he said. “This is...
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