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  • Seth Godin

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Non-profits and charities depend on the emotional and financial support of their backers. And that support is always based on a story. A story of...
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In the moment, it’s really difficult. L’espirit descalier means, “the spirit of the staircase.” That thing you wished you had a said just a moment...
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Here’s a simple grid that might change the way you think about internal stories: When we believe in something that’s useful but not true, it...
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How about an astrolabe? Or even a watch? Technology advances, and sooner or later, the old stuff gets left behind. It’s easy to romanticize some...
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They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club,...
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People talk about Hobson’s choice as if it’s always a bad thing. A liveryman in pre-industrial London, he rented horses. And every customer was allowed...
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The art of estimation

If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been...
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If I had to choose one metric that would determine how well someone would do in law school, it wouldn’t be the LSAT or another...
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If you’re trying to reduce risk, do the hard part first. That way, if it fails, you’ll have minimized your time and effort. On the...
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Exactly. That’s why it’s a forecast, not an accurate account of what’s going to happen in the future. This seems axiomatic, but our desire for...
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