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  • Seth Godin

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Non-profits and charities depend on the emotional and financial support of their backers. And that support is always based on a story. A story of...

In the moment, it’s really difficult. L’espirit descalier means, “the spirit of the staircase.” That thing you wished you had a said just a moment...

Here’s a simple grid that might change the way you think about internal stories: When we believe in something that’s useful but not true, it...

How about an astrolabe? Or even a watch? Technology advances, and sooner or later, the old stuff gets left behind. It’s easy to romanticize some...

They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club,...

People talk about Hobson’s choice as if it’s always a bad thing. A liveryman in pre-industrial London, he rented horses. And every customer was allowed...

The art of estimation

If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been...

If I had to choose one metric that would determine how well someone would do in law school, it wouldn’t be the LSAT or another...

If you’re trying to reduce risk, do the hard part first. That way, if it fails, you’ll have minimized your time and effort. On the...

Exactly. That’s why it’s a forecast, not an accurate account of what’s going to happen in the future. This seems axiomatic, but our desire for...