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  • Seth Godin

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Consider switching sides

One of the spokespeople for the new milk marketing campaign confessed that she doesn’t really like drinking milk. Sales are way down, and an entire...
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New decisions based on new information

More than ever, we’re pushed to have certainty. Strong opinions, tightly held and loudly proclaimed. And then, when reality intervenes, it can be stressful. The...
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Two kinds of salad

A useful metaphor for freelancers and small businesses. Every good restaurant should have two different salads on the menu. The boring salad is the regular...
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Replacing bad systems with bad systems

A metaphor involving parking meters. Over the years, parking meters in town have evolved into a cumbersome, awkward system. Coins are heavy and you need...
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Lots of organizations (and individuals) have plans and processes for getting the word out. In fact, we spend trillions of dollars doing so. Do you...
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Debt is a financial miracle. If you buy a property for 20% down, with the bank financing the rest, and it goes up in value...
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Some friends moved away, and the cake at the party read, “We’ll miss you.” Perhaps it would have been more accurate for it to say,...
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Our habits, preferences and idiosyncrasies make perfect sense. We each know that we have great reasons to embrace our ways and stick with them. Other...
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Now it’s a business model. People are regularly fooled by crypto scams, NFT hype, opioid felons, algorithmic spam at scale, health claims, illogical political arguments,...
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Tom announced his retirement today, at 80 years old, after 45 years of Excellence and perhaps 10,000,000 miles flown. I remember a photo of him...
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