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  • Seth Godin

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If you get a 99% quality haircut or a 99% close-to-perfect meal, it’s better than good. On the other hand, if the scrub nurse only...

Invite: Behind-the-scenes webinar for the new book

In two weeks, I’ll be hosting a live webinar about my new book, answering questions and connecting people to get serious in discussing the new...

Here’s a breakthrough that’s about to happen somewhere: A GPT that reads every email that anyone in your organization has ever sent and makes it...

There are things we avoid looking at too closely. If we looked, really saw what was happening, we’d have to change our minds, admit we...

It’s tempting for a creator. To make a pop hit, a song or a book or a meme that becomes a popular idea and part...

As we continue to face difficult choices and work to make things better, it’s quite likely that the alternatives being presented aren’t ideal or even...

Hustle harder. Run more ads. Spam people. Interrupt. Make the logo bigger. Post again. Post again. Add more blurbs. Push the press release to irrelevant...

After 2022, it’s hard to tell for sure. And going forward, public life is going to be even more rumor-driven than it is now. Any...

Could we change our minds? When was the last time new information caused you to walk away from an idea you were confident in? It...

Perhaps your wedding package includes a cake. It’s paid for, better eat it. Even if you’re allergic to wheat. Perhaps the amusement park includes as...