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  • Seth Godin

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If you get a 99% quality haircut or a 99% close-to-perfect meal, it’s better than good. On the other hand, if the scrub nurse only...
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Invite: Behind-the-scenes webinar for the new book

In two weeks, I’ll be hosting a live webinar about my new book, answering questions and connecting people to get serious in discussing the new...
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Here’s a breakthrough that’s about to happen somewhere: A GPT that reads every email that anyone in your organization has ever sent and makes it...
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There are things we avoid looking at too closely. If we looked, really saw what was happening, we’d have to change our minds, admit we...
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It’s tempting for a creator. To make a pop hit, a song or a book or a meme that becomes a popular idea and part...
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As we continue to face difficult choices and work to make things better, it’s quite likely that the alternatives being presented aren’t ideal or even...
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Hustle harder. Run more ads. Spam people. Interrupt. Make the logo bigger. Post again. Post again. Add more blurbs. Push the press release to irrelevant...
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After 2022, it’s hard to tell for sure. And going forward, public life is going to be even more rumor-driven than it is now. Any...
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Could we change our minds? When was the last time new information caused you to walk away from an idea you were confident in? It...
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Perhaps your wedding package includes a cake. It’s paid for, better eat it. Even if you’re allergic to wheat. Perhaps the amusement park includes as...
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