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  • Seth Godin

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Cheating at golf

Someone who cheats at a friendly game of golf when nothing much is at stake–how can you possibly trust them with something important? And yet,...
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The magic of a page a day

In 1979, the page-a-day calendar was born. It’s basically a book on its side, but the user rips off a page each day. My friend...
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Most people (and the people you choose)

Most people want you to make something cheap, write something short, share something funny, and fit in. But the people you serve… they might want...
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There’s little doubt that We Are the Champions is one of the great crowd anthems of our time. Just about any group can be stirred...
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It’s not hypocritical to help yourself at a buffet at the same time you counsel the owner of the restaurant to limit the number of...
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The world changes and we have a choice: • Fight hard to keep it the way it was. • Notice what happened and then decide...
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The way we think about our priorities makes a huge difference. Leaders of every stripe make one thing more than any other: decisions. In any...
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That’s what it said at the florist shop. I’m guessing because ‘taking’ a photo sometimes feels like a taking. The creativity, skill and effort that...
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The thing that your product or service delivers could be called performance, and it’s made of two components: –The story and expectations and cultural impact...
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What would happen if public transportation were free? What if it were paid for by congestion pricing, digitally implemented? What if public toilets were safe,...
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