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Here’s a simple grid that might change the way you think about internal stories: When we believe in something that’s useful but not true, it can serve a helpful purpose. The tooth fairy, perhaps. When we act on something that’s useful and also true, we’ve found a resilient path forward. That’s because the truth doesn’t […]
How about an astrolabe? Or even a watch? Technology advances, and sooner or later, the old stuff gets left behind. It’s easy to romanticize some of the classic devices that we built civilization on, and it’s worth remembering that the tech we’re wrestling with now will soon be faded away, with some folks nostalgic for […]
The holidays are in full swing. Marketers around the world are drafting New Year’s resolutions for bringing success to their brands and leveling up their own skill sets. For some […]
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall. Of course, each of us know a lot about our offering, the change we seek to […]
Every year, we see the same old story unfold—email marketing is dead, B2B cold calling no longer works, and content marketing is ineffective. The truth is, none of these marketing strategies are extinct, and they’re not going anywhere anytime soon. In fact, with the arrival and rapid growth of AI marketing and content generator tools,Read More >
People talk about Hobson’s choice as if it’s always a bad thing. A liveryman in pre-industrial London, he rented horses. And every customer was allowed to take the horse closest to the door. Hobson’s choice is no choice at all. Of course, this system meant that the horses were rotated, and the fanciest ones weren’t […]
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
The golden arches. The red-and-white bullseye. These ultra-iconic logos wouldn’t be quite the same without a splash of color. And neither would yours. But the endless spectrum of options can […]
If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been doing business for a while, it’s likely that you’ve heard about price more than just about any other factor in losing an opportunity. So the pressure is on to sharpen […]
Learn 9 steps to crafting an international SEO strategy that fuels growth. Establish your site’s global presence for far-reaching impact.
On November 2, Google announced its next Core Update to the search algorithm, marking the second significant update in the last two months. This sort of frequency between updates is […]
Looking for the best when it comes to white paper writing services? Discover the difference between working with a freelancer versus an agency.
All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.
If I had to choose one metric that would determine how well someone would do in law school, it wouldn’t be the LSAT or another test. It would be whether or not they formed a study group, and who else was in it. Of course, the same is true for your project, or any sort […]
Today we celebrate SEO’s coming of age with a refined rendition of our classic hit, “Why content for SEO?”
If you’re trying to reduce risk, do the hard part first. That way, if it fails, you’ll have minimized your time and effort. On the other hand, if you’re looking for buy-in and commitment so you can through the hard part, do it last. People are terrible at ignoring sunk costs, and the early wins […]
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