Create your first landing page in minutes

It’s classic linkbait. Headlines that explain why something is happening. Questions to AI about why something happens. Even kids, asking their parents. Why is easy to sell. Why is hard to deliver. Consultants make a good living explaining the why. And media companies try to. But most of the time, the why they promise isn’t […]

Kindergarten teachers matter more than you think. Chess isn’t a talent, it’s a learned practice. We’re sorting for head starts, not growth. And that’s just the first chapter. I think Hidden Potential is the most important book in Adam Grant’s career. The indoctrination around test scores and prodigies runs so deep, that most of us […]

When asked what his favorite composition was, Duke Ellington said, “the next one.” This is the essence of the artistic process. When we’re in the liminal space between now and what is about to come, we’re fully alive.

Water flows downhill, and tech solves the easy problems first. After the launch of Amazon and Google, when smartphones reached critical mass, an easy problem to solve involved bridging information with stuff. So you could use your phone to summon a car, a case of beer, a dog sitter or just about anything that someone […]

Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees had to do (especially women) in managing and expressing emotions as part of their job. She talked about how exhausting it was for flight attendants to show up with a smile, even when they didn’t feel like it. Emotional labor […]

Complicated problems have a solution, and the solution can often be found by breaking the complicated portions into smaller pieces. And complicated problems often have an emotional component, because there are parts of the problem we don’t want to look at closely, or deal with personally. If you’re lucky enough to be handed a complicated […]

How do we know if we’re doing a good job? In some fields, it’s always been pretty easy to tell. Either the building falls down or it doesn’t. Either the car starts after you charge the battery or it’s still dead. We can ask easy questions about how long it took or how much it […]