What is an image sitemap? What is an Image Sitemap?
An image sitemap helps search crawlers understand the visual content on your site. Here’s how to use one to your advantage.
The Guide to Actionable Marketing Frameworks (Infographic and Template)
Learn what a marketing framework is, and get step-by-step directions on how to build your own.
B2B Content marketing Benchmarks Budgets and Trends: Outlook to 2024 [Research]
B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they’ll spend their budget. Find the answers in the CMI’s latest research report.
I lost a cookbook the other day. After twenty more minutes of searching, there it was, right on the cookbook shelf. But the spine was much more subtle than the cover, and it hadn’t been what I was looking for or expecting. We spend a lot of time on our (metaphorical) book covers. That first […]
The decline of social media creates opportunity for events (if done correctly)
As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that. Just remember to craft a strategy for the content regardless of the channel. As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that. Just remember to craft a strategy for the content regardless of the channel.
Here’s a simple XY grid to help you think about your next project, freelance career or startup: All too common are ‘fun’ businesses where someone finds a hobby they like and tries to turn it into a gig. While the work may be fun, the uphill grind of this sort of project is exhausting. If […]
Judgment
AI pushes us to do what we actually get paid to do: make decisions. Craft used to drive our hours or even days. Get the pen lines just right. Source the Letraset. Get your instrument in tune. Sweat the details, because the details are everything. Now, I can choose from 1,000 typefaces, and they’re all […]
The U.S. States Most Impacted By Household Debt 2023
The post The U.S. States Most Impacted By Household Debt 2023 appeared first on National Business Capital.
Perhaps they were chosen a very long time ago. Or with very little thought. It could be that the constraints that led to the default are long gone. They might be perpetuating bad choices, injustice or sub-optimal outputs. The best way to fix something is to look at what we assume is the ‘right’ starting […]
How to shorten a long URL
Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and so much more. But one very important detail is often overlooked — the links. In…
Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and so much more. But one very important detail is often overlooked — the links. In…
Choosing the right keyword for a URL slug is akin to selecting the perfect title for a book. It not only tells potential readers what to expect but also entices them to delve deeper into the content. Selecting the ideal keyword for a URL slug requires a delicate balance between clarity and conciseness. It’s about distilling the essence of your content into a few words that both humans and search…
If you’re not familiar with Zapier, you are seriously missing out! Zapier allows you to connect your various different applications and tools so an action in one triggers a response in another. These mini-integrations are known as zaps. For example, you can create a zap for WordPress and Facebook, so when a new blog post is created in WordPress it automatically posts the finished blog to Facebook. Or when your…
When it comes to Google Chrome, there’s a lot to be said for those little extensions. Since the browser’s release in 2008, the Chrome Web Store has expanded its library to over tens of thousands of apps. More than simply ‘Add-On’s, we find that the best chrome extensions for YouTube can be a big help in terms of boosting productivity. When working with a platform such as YouTube, using the…
Understanding Google’s URL Shortener Goo.gl was one of the best known free URL shorteners on the market. It allowed you to create very short URLs in seconds and lets you access, for free, some useful reports about the clicks on those short links: And while you can weigh the pros and cons of Google vs Bitly and other URL shorteners, we know that the Goo.gl URL shortener has some limitations. UPDATE – April 24, 2018:…
With so many marketing blogs out there, it has become a challenge to know which ones are actually providing value, and which ones are just blowing smoke. We asked marketers from around the world what they found to be the best marketing blogs based on if they added value and taught them something. Their responses feature some popular blogs that you may already have heard of and some that…
5 Steps on How to Create a Brand Identity
A brand is only as good as people’s perception of it. Regardless of how good your products are or how competitive your prices may be, your branding is the main thing that will set you apart from the competition. It’s the only thing that makes your business instantly recognizable in a sea of competitors, so a strong brand identity is crucial for long-term success and business growth. But what…
It’s a tempting shortcut. Different kinds of people prefer pop tarts to pizza, or prefer expensive wine to beer, or prefer amusement parks to bowling. Except everyone is the same and everyone is different. What’s actually useful is to realize that in this moment, under these conditions, this person and people who have this person’s […]
