I used to drive 200 miles to Boston once a week or so. After a few trips on the highway, my subconscious figured out that getting behind a few trucks for the entire ride enabled me to spend four hours without using much conscious effort on driving. Every day, we make decisions. These require effort, […]
An echo chamber is created by a marketer to assemble a group of people who are insulated from conventional discourse. It can happen to sports and music fans, to investors, to companies that have confidence in their view of the world, or to social or political gatherings. We support an echo chamber when we can […]
AI marketing is all the rage right now. Everywhere you turn, you’ll find a new post, an article, a course—promising better conversions, better return on ad spend, and better growth with using artificial intelligence in your marketing campaigns. All marketers and advertisers need to do is enter prompts, and AI marketing platforms promise to giveRead More >
Ben Crosby: An Unconventional Writer
Explore Ben Crosby’s unique transition from biology major to Brafton content creator, where his love for science meets his passion for writing.
Building landing pages for digital ad campaigns can often be a time-consuming and frustrating task. That’s why we’re excited to share an update to the Instapage builder that will make the page creation process easier than ever. We’ve added a collection of new page layouts that you can start using today! These layouts are designedRead More >
13 Best SMS Marketing Software For 2023 [Features & Pricing]
If you’re here, you are probably searching for SMS marketing software to streamline your text message marketing efforts for your business. SMS marketing has gained solid ground over the years since all mobile devices support Short Message Service. Today, we’ll discover some great tools you can use to create SMS marketing campaigns that’ll boost customer […]
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My colleague Ava Morris is running her Song of Significance Workshop on Friday, October 6. It’s powerful, effective and personal. It runs worldwide, in Zoom, and it’s completely interactive–every participant participates. This will be the third session… the first two got rave reviews, and some folks even returned to do it again. It’s two hours […]
What You Need to Know About ChatGPT
OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.
I’ve been working hard on my juggling (actual juggling, not metaphorical juggling). The secret, as I wrote about in The Practice is the throwing, not the catching. If you get the throws right, the catches are easy. The way to focus on the throws is simple but culturally difficult: Errant throws don’t earn a lunge. […]
If you want your online store to be among the best Shopify stores out there, you don’t necessarily need to have a one-of-a-kind product. But you must have a one-of-a-kind website! As eCommerce marketing continues to grow, building a captivating Shopify website that can attract attention and convert visitors to loyal fans is imperative. Today, […]
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5 Crucial SEO Principles for Success and Building a Strong Foundation
Unravel the key SEO principles in this informative article, focusing on optimizing your content for search engines.
How to scale content production by focusing on operations [25+ expert ideas]
Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.
We often develop slang or codewords to keep the others from understanding what we’re saying. Here’s an example (thanks BK) of the lengths that some are going to be able to take about Chinese politics. Of course, if you come up with a concealed enough code, the people you’re talking to won’t have a clue […]
11 Best Keyword Research Tools to Drive Organic Traffic To Your Site
Discover the 11 best keyword research tools to increase your website’s organic traffic. Master SEO basics and boost your online presence today.
Wondering how to craft the perfect email marketing campaigns to increase your sales during the scariest time of the year? Today, we’ll look at some of the best Halloween email newsletter examples and valuable tips to make it happen. Halloween is one of the most popular holidays in the US and beyond, with 69% of […]
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How to Create Landing Page Copy With Instapage AI Content Generator
Savvy marketers understand that a good landing page is the most critical part of a campaign. After all, the landing page is where visitors ultimately take action. But building pages can be a time-consuming process. That’s where AI can give your team an extra edge. In this blog post, we’ll explore some ways to enhanceRead More >
The 3 Essential Types of Search Queries
Search queries are essential to SEO and can be the difference between visitors and leads. Find out more about how to tackle each type of searches.
How to Update your content successfully by working with Wikipedia editors
Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.
In computer science, Big-O notation is a way of talking about what happens to a solution method when the inputs start to increase. For example, sorting numbers is an easy problem when there are only five or six, but when you have to sort 5,000, a totally different algorithm is needed. Business models have this […]