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Content marketing projects have completely burned some people. At the same time, others have seen downright incredible success from effectively wielding their content.
As an email marketer, you want your carefully-crafted content to end up in your subscribers’ inbox, not their spam folder. However, it might be harder to achieve this, especially when email service providers like Google or Yahoo Mail have improved their spam filters to combat junk email. Without whitelisting, all the effort to create the […]
The post How To Whitelist An Email In Gmail, Outlook & More [2023] appeared first on Email Marketing Automation Platform for Thriving Businesses.
Sometimes it’s obvious, like the $1 that you get charged for using an ATM or a credit card, and it’s simply not worth the hassle to walk a few blocks. And sometimes it’s not, like the cost we all pay for the conveniently wrapped fruits or vegetables at the market–wrapped in plastic that will not […]
If your job feels like a dead end, it might be because you’ve traded agency and responsibility for the feeling of security. But real security lies in creating value. Creating value isn’t easy, but it’s resilient and generous and often profitable. “How do I create more value?” is a much more useful question than, “how […]
The future isn’t the same as the past. Technology develops, systems change and most of all, someone cares enough to make things better. The maverick isn’t the selfish gunslinger of myth. In fact, she’s focused on resilient, useful interactions that change what we expect, pushing back against the inertia of gobbledygook and bureaucracy. Some principles […]
Ace your B2B content marketing strategy and shine in the spotlight with these tips. Here’s how.
Big brands have used generative AI in highly successful ad programs. But is it all just a gimmick? Or, to paraphrase a recent headline, is it from “Mad Men and Women to Machines?”
Since forever, business-to-business companies have used email marketing campaigns to reach a wider audience, generate more revenue, and engage new leads. However, some companies still use this marketing channel wrong, failing to create effective email marketing strategies that capture the attention of a busy audience. Today, we’ve hand-picked 20 great B2B email marketing examples to […]
The post 20 B2B Email Marketing Examples & Why They Work [2023] appeared first on Email Marketing Automation Platform for Thriving Businesses.
In today’s digital age, encountering mid-roll ads while watching videos on platforms like YouTube or Facebook is common. You may be watching a video about summer adventures and encounter an advertisement for a nearby water park. Alternatively, while exploring industry-related content, you may see an ad for software promising to streamline your workflow. Effective placementRead More >
It’s possible that the memo or video is simply too long. A 14 minute video explaining how to have a 10 minute brainstorming meeting might benefit from some editing. But it might be that your instruction manual would benefit from some more photos and better in depth explanation. Matching the complexity of the problem to […]
Google Analytics updates every 24-48 hours, so your strategy planning must work with that. Here’s how.
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.
For many, the imagined cost of speaking up is almost always higher than the actual cost. And we live with the cost in our imagination daily, dying a little bit over time as we keep our insights to ourselves. Speaking up is a skill, and we can only improve it with practice.
You may think you’re putting your customers first, but are you really? Find out how to tweak your approach to prioritize your customers—and win your market in the process.
The post How to Be a Customer-First Company, Not a Tech-First Company appeared first on Column Five.
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