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Does it need defending? The sign on some bushes near a park in my town says, Beware: Bee’s. A local merchant adds a note to some receipts that says, Your awesome. It’s tempting to speak up and point out that the sky comma is showing up where it shouldn’t. And missing when it might be […]

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Sole proprietorship vs LLC: A Breakdown

Learn the key differences between sole proprietorship and LLC. Get familiar with their strengths, drawbacks, and how each impacts business operations.

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Discover 8 top startup business loans to kick off your new venture. Find the right fit and begin your entrepreneurial journey with confidence.

Ride your own bike

I was happily pedaling along on the rail trail when three spandex speedsters blew by me on their handmade carbon bikes. For a moment, I was disheartened. What’s the point–they’re speedy, I’m not. Then I realize that it’s not a bike race, it’s a bike ride. There is no winning, just the riding.

Marketing Personalization

People in different locations display distinct characteristics and have unique wants and needs. This is why marketers use geographic segmentation to determine market positioning and product sales. What is geographic segmentation, and how can you use it in your marketing strategy? Let’s find out. What is geographic segmentation? Geographic segmentation is a powerful strategy thatRead More >

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Unsure what a stock keeping unit is? This post covers everything about SKUs and their role in business success.

The (very) long tail

The average YouTube video gets five new views every day. Let’s parse that for a second. 5 billion YouTube plays a day, spread over about a billion videos means that while some videos live in the short head and get millions of views, there are a huge number of videos that get fewer than a […]

Uncategorized

Unstable equilibrium

We’re testing a brand new way to host a charity auction, and I’m hoping you can check it out and even bid to support BuildOn. In this post, I want to take a moment to explain the attraction and risk of unstable equilibrium, and there’s also a fun contest at the end… If you drop […]

Copywriting

Webinar Invitation Email: Examples, Templates & Tips [2023]

In today’s digital era, attending public classes or seminars in person has been taken over by hosting and taking part in informative online webinars—an activity that boomed in popularity during the pandemic. Not only are webinars used for learning new things, but they are also a cheap way to connect with your audience, boost brand […]
The post Webinar Invitation Email: Examples, Templates & Tips [2023] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Company News

Out With the Old. In With a New Website Experience

Take a look around the Content Marketing Institute’s refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.

The useful agreement

Contrary to expectations, written contracts don’t have to be adversarial. In fact, the effective ones rarely are. When you hand someone a release, a royalty agreement or even a partnership document, it pays to point out the gnarly parts, the controversial bits and the ones that are worth paying attention to. After all, the very […]

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Starting an ecommerce store and not quite sure where to begin?  Social media marketing is one of the first and most important steps you should take to market your ecommerce brand and products.  One of the most important social media marketing platforms is Pinterest. Even though it may not be …

Landing Page Examples

10 Free Trial Landing Page Examples to Inspire You

A well-crafted free trial landing page can do a lot for your return on ad spend—it can help you connect with your target audience, boost your conversion rates, and secure more sign-ups. .Creating an effective landing page, however, requires both strategy and creativity. Whether you’re a seasoned marketer seeking fresh ideas or a business ownerRead More >

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