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Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading →

A business that says its mission is to, “reinvent local commerce to better serve our customers and neighborhoods,” can spend a lot of time doing not much of anything before they realize that they’re not actually creating value. A non-profit that seeks to create “fairness and equity” can also fall into a non-specific trap. Far […]

Want to grab attention? Create marketing content that speaks to your audience’s pain points. Here are 10 ways to do it.
The post 10 Easy Ways to Turn Audience Pain Points into Marketing Content appeared first on Column Five.

Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway. Continue reading →

There are lots of useful, honest answers. Some might include: I do what I’m told I challenge the status quo I show up on time I solve complicate problems I absorb nonsense and create calm for others I raise our standards I help people feel seen I’m steady I don’t cause trouble I bring energy […]

The construction industry is competitive, with thousands of entrepreneurs competing for the same market share of communities from coast to coast. Of course, there’s a lot of work to be done, but if you want to win business and grow toward your full potential, you’ll have to ensure you’re consistently operating at your highest capacity.Cash…
The post Looking At the Top 5 Financing Options for Construction Businesses in 2023 appeared first on National Business Capital.

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading →

I’ve been fascinated by the way we set type since I did my first packaging forty years ago. It’s a combination of tech, art, systems, culture and most of all, deciding to put in the effort to get it right. [This is a long post, it would have been a podcast, but it doesn’t really […]

Knowledge is power. But many ecommerce businesses aren’t utilizing the knowledge from their data that they could be.

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now. Continue reading →

Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand’s actions that support their sustainability goals. Continue reading →

For many, the goal is to be the deciding vote, the donation that gets a cause over the goal, the person who counts. And often, we enjoy piling on. Once the cause or fashion or tech is clearly working, it’s easy and fun to say “me too.” More rare, more vulnerable and more important is […]

One of the key parts of a successful email campaign is the subject line. It’s the first element that appears in your subscribers’ mailboxes and increases open rates. Let’s see some impressive stats: 64% of email recipients decide whether to open an email based on the subject line, and 69% also said that they move […]
The post 9 Free Subject Line Testers To Drive Open Rates [2023] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Human beings are often more effective when we’re a bit self-effacing. “I think,” “Perhaps,” or “I might be missing something, but…” are fine ways to give our assertions a chance to be considered. The solar-powered LED calculator we used in school did no such thing. 6 x 7 is 42, no ifs, ands or buts. […]

It will never let you down. Bitterness is never-ending, impenetrable and refuses to negotiate. If you give it a chance, it will persist. It lacks nuance or surprise. It’s simply a wall you can lean against, whenever you choose. Consistency is all it has to offer, actually.

Find key food photography tips for taking irresistible food pictures. Getting high-quality food shots as tough as it might seem.