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  • Seth Godin

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Walk into a bank with a stocking on your head and you’re probably going to get arrested. Civil society as we know it is dependent...
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One reason we have so much trouble fixing chronic degenerative conditions is that we need to remove elements before we can start building new functions....
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A cat’s eye is smooth but doesn’t seem to be… there’s a mystery of depth. That illusion is called chatoyancy. The same is true for...
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This page intentionally left blank has a long history. I thought it was an IBM thing from the 1960s, but I was off by a...
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Amazon is the last one. They are probably the last huge company where hundreds of thousands of people will be surveilled, measured and ordered to...
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Salt is essentially free. A bag of salted nuts is the same price (or less) as an unsalted one. But salt used to be expensive....
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We don’t design a book until after it’s written. Or cast the movie until the screenplay is complete. The house painter has an important job,...
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All the no-compromise solutions have failed. If there was a way to solve our problem without giving something up, we would have done that already....
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Vitally important, rarely taught, easily messed up. In order to go onto the next thing, which we all do (unless you’re still wearing pajamas with...
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Pop culture depends on scarcity. When there are only a few TV stations or a dozen radio stations, it’s likely that many of us watch...
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