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  • Seth Godin

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The seduction of compliance

We can tell from the words. “I’m just doing my job.” “Will this be on the test?” “Don’t blame me.” “It’s what everyone else is...
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Inconvenient!

That’s great news. The thing you need, the road ahead, the element that will transform your project–it appears to be inconvenient. That’s terrific, because it...
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Every driver benefits from good brakes. It makes driving safer. Only a few skilled drivers benefit from better acceleration. Our habit is to compare top...
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There are two approaches: Broaden your offerings, make them easier, cheaper and more available. Dumb them down and race to the bottom. Or… Focus on...
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What do we say when a customer or colleague says, “thank you”? For a long time, it was “you’re welcome.” This indicates that you put...
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A few years ago, I posted about the hardware setup you can use to look better and feel better when working in a distributed organization....
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We’re quick to stop to see the car wreck, the billionaire having a meltdown, or the professional wrestlers pretending to be political leaders. But it...
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The race to the bottom has been won. Anything cheaper than what’s on offer is a waste of the customer’s money, because it won’t get...
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Most things that consumers acquire are bought, not sold. We decide we’re interested in something and we go shopping to get it. Potato chips, wedding...
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We’re not in races very often. Usually, what we’re doing is more like a walkathon, or perhaps, a hike. And yet, we’ve been pushed to...
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