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  • Seth Godin

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The seduction of compliance

We can tell from the words. “I’m just doing my job.” “Will this be on the test?” “Don’t blame me.” “It’s what everyone else is...

Inconvenient!

That’s great news. The thing you need, the road ahead, the element that will transform your project–it appears to be inconvenient. That’s terrific, because it...

Every driver benefits from good brakes. It makes driving safer. Only a few skilled drivers benefit from better acceleration. Our habit is to compare top...

There are two approaches: Broaden your offerings, make them easier, cheaper and more available. Dumb them down and race to the bottom. Or… Focus on...

What do we say when a customer or colleague says, “thank you”? For a long time, it was “you’re welcome.” This indicates that you put...

A few years ago, I posted about the hardware setup you can use to look better and feel better when working in a distributed organization....

We’re quick to stop to see the car wreck, the billionaire having a meltdown, or the professional wrestlers pretending to be political leaders. But it...

The race to the bottom has been won. Anything cheaper than what’s on offer is a waste of the customer’s money, because it won’t get...

Most things that consumers acquire are bought, not sold. We decide we’re interested in something and we go shopping to get it. Potato chips, wedding...

We’re not in races very often. Usually, what we’re doing is more like a walkathon, or perhaps, a hike. And yet, we’ve been pushed to...