Blog - HoneyHat

Password-protected links provide an added layer of security that you may need when sharing specific types of content. For industries such as healthcare, telecommunications, and finance, privacy and security are extremely important. But whether you’re sharing sensitive information or providing exclusive access to a new product or promotional campaign, password-protected links are a powerful tool for safeguarding important or sensitive information. We’re excited to share that Rebrandly now offers password-protected…

Carla Bourque December 22, 2023

‘Twas The Night Before Break (2019 Edition)

Ghosts from marketers’ past and present pop up again and disrupt the magic until an authentic guy appears in this Content Marketing Institute poetic tradition.

Robert Rose December 22, 2023

The future creeps up on us slowly. But when it leaps dramatically, we notice. One spam phone call a day is an irritation. 1,000 of them destroy the utility of the phone. One photographer undercutting our rates is a threat. 1,000 of them means we can’t make a living at it any longer. We’re facing […]

Seth Godin December 22, 2023

A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes in a package that also includes imperiousness, skittishness and a fair amount of unpredictable drama. It’s tempting to imagine that CEOs, painters or poets that bring the noise must also have skill. But burning your guitar doesn’t make you Jimi […]

Seth Godin December 21, 2023

What marketing trends are on the horizon? Find out what 2024 is going to look like for marketers—and how you can make sure you’re ahead of the curve.
The post 10 Biggest B2B Marketing Trends of 2024 appeared first on Column Five.

Katy French December 20, 2023

Instagram ads allow businesses to reach their target audience on one of the world’s most popular social media platforms. You can leverage the platform’s laser-focused targeting capabilities to reach your audience with the right offer at the right time with optimized ads to spring prospects into action. But what do you do if Instagram doesn’tRead More >

Stephanie Mialki December 20, 2023

7 Generative AI Prompts To Help Your Content Marketing Workflows

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.

Connie Smart December 20, 2023

While building a project, I found that a key part was stuck. I tapped it with a mallet, then harder, and eventually whacked at it. No luck. Then I got smart and put three clamps around the part, gently turning each one, increasing the pressure, until it simply popped out. Persistent, gentle pressure almost always […]

Seth Godin December 20, 2023

Google unveils new visibility features for educational courses

In a groundbreaking update, Google has launched new features aimed at enhancing the online visibility of educational courses. This initiative, effective as of November 15, 2023, marks a significant shift […]

Rebeka Meszaros December 19, 2023

How to Get rid of the rocks in your content stocking

Are you headed into this holiday season feeling unfinished or uncertain? Here’s how to ditch those gnawing feelings and head into 2024 stronger than ever in your professional life and brand’s marketing.

Robert Rose December 19, 2023

The desire for 11 is proof that we often want to go all the way to ten. While 11 is silly, there is a lot of pressure to give our all. But there are problems. The first is that if you try to sprint an entire marathon, you’ll hurt yourself. Systems can be stressed for […]

Seth Godin December 19, 2023

It’s no secret that user segmentation is an absolute must-have for targeting, engaging, and converting prospects and leads. While demographic, geographic, and behavioral segmentation understands individuals as consumers, psychographic segmentation takes it a step further and focuses on who they are as people. What is psychographic segmentation? Psychographic segmentation is a marketing research approach thatRead More >

Stephanie Mialki December 19, 2023

By understanding and improving your Google Ads Quality Score, you can optimize your ads for better performance, get higher click-through rates, and increase ROAS. While mastering the nuances of the metric can be challenging, the rewards are worth it. Today’s post will explain everything you need to know about the Google Ads Quality Score, whatRead More >

Ted Vrountas December 19, 2023

Uncover the secrets of Instagram’s algorithm. This guide breaks down how it ranks content, influences engagement, and impacts your visibility.

Adeel Qayum December 18, 2023

You’re a real estate agent who wants to connect with more leads and enhance your relationship with them. What can you do to achieve this? You can use real estate drip campaigns as they can make your life so much easier. A good automatic drip campaign can make the difference between good and bad open […]
The post Real Estate Drip Campaigns: 7 Essential Steps [2024] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Marilia Dimitriou December 18, 2023

Where we choose to direct our gaze determines not only what we learn or believe, but how we choose to see the world. Typing is a skill. Juggling is a skill. So is project management. It’s easy to overlook the fact that we can get better at what we think about, create and consume. If […]

Seth Godin December 18, 2023

Distribution Channel Strategy: An Infographic Guide

What are the different distribution channels you should be using in your organization? Learn how you can develop an efficient channel strategy.

Kimberly Mehrtens December 17, 2023

“I’ll remember it later.” I’ll confess, I rarely do. It turns out, it’s easier to remember questions than answers. And tools like Google Docs and photos in the cloud give us a chance to build our own personal search engine. It takes 14 steps to construct the pages in one of my InDesign projects. Inevitably, […]

Seth Godin December 17, 2023

Color psychology is more than a trend, when used correctly, it’s a powerful marketing tool that helps you increase user engagement and conversions. Thoughtful color choices also play a pivotal role in helping customers distinguish your brand from competitors. Psychological effects of color also have an impact on moods and feelings both positively and negatively—andRead More >

Fahad Muhammad December 16, 2023

Friendly doesn’t mean saying ‘yes’ all the time, or changing every policy, or giving up our principles. Friendly is how it feels, not what it does.

Seth Godin December 16, 2023

Create your first landing page in minutes

Are You a Business Solution or B2B Service Pro?