There are two franchised pack-and-ship shops about equidistant from my home. One has a 4.5 rating and is reliably busy. The other has an astonishingly low 1.5 out of 5 rating. The physical plant is virtually identical, and the marketing and promo are the same. The only difference is the owner running the second shop. […]
While Mailgun is a great email delivery service, you need to be aware of some decent Mailgun alternatives out there. If you’re facing problems using Mailgun or you’re in need of an email delivery solution, this list will be a tremendous help! Top Mailgun Competitors: Comparison (Features & Pricing) In this section, you’ll find a […]
The post 8 Best Mailgun Alternatives For 2023 appeared first on Email Marketing Automation Platform for Thriving Businesses.
Here are some books and household items that I wanted to share. I’m mostly into audiobooks these days–a good narrator combined with a good author is pretty rare and wonderful… It turns out that a breakthrough rice cooker is a bargain, even if it seems expensive at first. The Cuckoo is an extraordinary device. It […]
Bing Ads or Google Ads? Which is best for you?
Google and Bing are currently the two major search engines. Learn how to use their ads to bring in leads.
How to Find and Close the Hidden Gaps of Your Content Strategy
Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.
We have more ways to offer instructions than ever before, but it’s not obvious that we’re getting better at it. Not just the operator’s manual, but every way we have to teach and offer instructions… Some (uncategorized) things to consider: The first manual I created, in 1983, was for eight year old kids. I was […]
What do you need to master strong brand storytelling? Ross Yoshida, Senior Director of Graphic Design for the Los Angeles Dodgers, shares the secret to building a brand that lasts.
The post 3 Secrets to Strong Brand Storytelling (from the Dodgers) appeared first on Column Five.
The Ecopreneurs – A Win-Win, Win-Win Situation for Entrepreneurs, FORTUNE, Brand Studio and Audiences
Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.
When an organization first sets out to have an impact, it discovers that it has no customers, no clients, no constituents. So it shows up, it makes an offer and it listens. The early days are exciting. Customers are seen and heard and served. Variations are created and value is produced as problems are solved. […]
Did you know that having loyal customers is better than having casual buyers? But how exactly do you turn them into that? Setting up a loyalty program for your business or brand is possibly the first step to building a bond with your audience. A reward program will help you boost repeat purchases in exchange […]
The post How To Create A Loyalty Program: The Ultimate Guide [2023] appeared first on Email Marketing Automation Platform for Thriving Businesses.
The TinyURL API offers a gateway for developers to interact programmatically with TinyURL’s platform for shortening URLs and managing links. Much like Rebrandly, TinyURL operates in the sphere of link management and URL condensation. Both solutions come with a broad array of tools tailored for essentially the same purposes. Both TinyURL and Rebrandly feature APIs to facilitate the seamless integration of link management capabilities into software applications, but each tool…
The Bitly API is a tool that allows developers to programmatically interact with the Bitly URL shortening and link management platform. Just like Rebrandly, Bitly recognized service in the realm of URL shortening and link management. Both platforms offer a comprehensive suite of services aimed at satisfying the same essential needs—but with a few key differentiators. Bitly and Rebrandly provide APIs that allow developers to integrate link management features into…
The 3 pros and cons of social media for your brand
Social media is an essential part of marketing strategy nowadays. But there’s an upside and downside, so follow these tips carefully.
Eight Content Marketing Buzzwords You Should Never Use Again
Find out which content marketing buzzwords you should ditch.
You’re out of content ideas? You’re out of content ideas?
You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.
Getting the word out is easy to measure and exciting as well. Focusing on this misses the point. You might be able to get a song played on the radio, but will the song motivate listeners to show up at the concert? The math is simple: You can’t build a freelance career or a restaurant […]
If every building in the shopping district in a big city was owned by one landlord, rents would go up. So would the prices of everything sold. The landlord would keep a significant percentage of each store’s profits and innovation would suffer as well. Google’s monopoly is real. They pay Apple more than a million […]