8 Affordable HubSpot Alternatives for 2023 [July]
HubSpot has established itself as a household name for inbound marketing. Nevertheless, the marketing suite can get very pricey, very fast, which is less than ideal for growing businesses on a budget. If you want an email marketing solution and CRM system that offers you the same or better functionality but at a lower cost, […]
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Everyone is entitled to their own taste. But this isn’t the helpful answer to the question, “is this good?” Whether it suits your taste might be irrelevant. “It doesn’t resonate with me” is not the same as “No one will like this.” The professional understands that they need empathy to do their job. You don’t […]
(Without the bad parts)
That makes it easy. “I’m in favor of unfiltered online commentary (without the misogyny, racism and mob manipulation.)” “I’d like to run a marathon (without getting tired).” “I’m in favor of strict copyright law (except for the endless © trolls and with just the right amount of fair use when it serves my agenda).” “I’d […]
The good news
What if there were a pipeline into your day, a series of emails or posts or feeds that had nothing but nice things, positive feedback and encouragement coming your way? Amazingly, you could build something like that in just a few minutes and have it forever. If the bad news (comments, drama and controversy) is […]
Light as a feather with Jeremy Corb
This Disney prince followed his heart, evolving from a New England figure skater to a corporate HR hero. In the end, he’s come to save us all.
Meta Threads’ Rapid Rise Proves the Power of an Owned Audience
How did Threads get to 100-plus million users this past week? It started with Instagram’s 2-plus billion. Despite those mammoth numbers, Threads debut can teach every content marketer a practical lesson. Continue reading →
Raising the bar
That’s not the same as raising the average. With the advent of the high jump, the idiom raising the bar became well understood: If you can’t jump over the bar that the current leader cleared, you don’t win. But most of the innovations that change our culture don’t actually increase the simple linear measurements of […]
Decoding the Mystery of Third-Party Cookies: How They Work and Impact Users’ Online Experience
Discover the inner workings of third-party cookies, from how they’re created to their impact on your audience’s online experience.
How to Create a Best-in-Class Insurance Landing Page
Insurance is a unique product that people hope they’ll never have to use. It’s not something they eagerly seek out. Unfortunately, life doesn’t always go as planned, and that’s where insurance marketers like you step in. Insurance marketers play a vital role in making people contemplate the “what if” scenarios. The right insurance landing pageRead More >
This Superpower You Learned in Grade School Can Power Better Content
You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs. Continue reading →
Remarkable pronouncements
The scientific rule of thumb is simple: When you make a bold claim, you need significant research to back it up. Telling us that eating vegetables is healthy can be justified by a fairly simple high school science paper. But if you want to claim that the moon is made of celery and Elmer’s Glue, […]
Understanding Google’s Helpful Content update
The ubiquitous algorithm is all-powerful, and it’s imperative to keep pace with it.
The Importance of Personalization in EdTech Landing Pages
As technology continues to transform the education landscape, it becomes increasingly vital for companies in the edtech industry to create landing pages that resonate with
Among the top 500 grossing Hollywood movies of all time, this movie is the most profitable in return on investment. And among all Hollywood movies in the top 1,500 at the box office, Paranormal Activity is far and away the highest return, outperforming almost any investment the stock market has ever offered. The return on […]
When it comes to landing page performance there’s no one-size-fits-all answer. Ultimately, the only way marketers know what works and what doesn’t is to test it. But what elements can you change and test for the biggest impact? In this blog, we’ll walk through 15 expert-approved tips for improving your landing page performance (with examples!).Read More >
Measuring Success With Google Analytics: A Guide
Google Analytics can be a vital tool when measuring your site’s success. With this, you can turn the metrics it measures into actionable insights.
