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Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need. Continue reading →

It’s simple: This surgery will fix your problem and you’ll be better. It’s complicated: Changes in lifestyle, diet and attitude will, over time, help you feel better. Or… Our enemies are bad, and we’re good. Vote for me. The world is a big place that is filled with nuance, shifting alliances and constant change. It’s […]

But not all real problems lead to good businesses. There are problems all around us. People need housing, health care and food. They want delight, belonging and status. When a company shows up in the marketplace with a product or service that people eagerly choose to buy, it’s possible to make a profit. If there […]

Email Marketing

Photography business owners seek effective ways to promote their work, attract new clients, and keep loyal ones around the corner. Is email marketing one of them? With an ROI of $42 for every dollar spent, the answer should be yes. In this guide, we’ll explore the essentials of email marketing for photographers, including: benefits for […]
The post Email Marketing For Photographers In 2023 [Guide] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Email Marketing

Some people say email marketing is an obsolete thing of the past. The truth is though that email is still one of the most effective digital marketing channels! Despite the growth of social media marketing and SEO, email marketing manages to deliver a stunning ROI of $42 for every dollar spent. Moreover, it is a […]
The post What Is Email Marketing & How To Get Started [2023] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm. Continue reading →

What do we get in exchange for our work? There’s pay, of course, and the satisfaction of a job well done. There’s stress and human interaction, learning and physical exertion. We get the drama of what might happen next and the delight of actually pulling it off. And mostly we get the day to day. […]

Landing Pages

Adding interactive elements (like a quiz) to your DTC landing page can improve user engagement, enhance personalization, gather valuable data, generate leads, and expand brand visibility, making it a powerful tool. But how can you create a quiz that can turn clicks into customers? To help you optimize your landing pages and achieve higher ROAS,Read More >

Marketing

Explore marketing in 2023: Learn its core principles, methods, and impact on business success and consumer relationships.

The days of the basic marketing funnel are over. Adding an overlay of empathy lets you walk with your prospects on their never-quite-linear journey. And that’s when you’ll start seeing real, long-term relationships. Continue reading →

Of course, we think we’re right. That’s why we’re sharing our opinion. But when there’s a disagreement, or we’re predicting the future, it’s likely that someone will turn out to be incorrect. Sometimes, being wrong is a minor embarrassment, with very little real cost. And sometimes, it leads to significant cost, a one-way choice we […]

Conversion Optimization

In 2023, we stand at the precipice of a new era in marketing powered by Artificial Intelligence (AI), and this couldn’t come at a better time. Caught between a recession and a persistent labor shortage, marketers strive to accomplish more with fewer resources. Fortunately, AI content creation technology presents a solution that eases this challenge,Read More >

The early adopter bought an iPhone in 2008 and never looked back. They played a few games of pickleball and then joined a club and bought the equipment. They picked up a new magazine on the newsstand and then subscribed, and they bought the new bestseller and then read the author’s other works. The dilettante […]

Email Marketing

8 SendGrid Alternatives for 2023 [July]

SendGrid has been a great SMTP relay and transactional email service for online businesses. While the platform has various features to help you deliver your messages to your customers, it seems to be lacking in some areas. Today, we’ll explore the best SendGrid alternatives for your business, their features, and their pricing structure. Let’s start […]
The post 8 SendGrid Alternatives for 2023 [July] appeared first on Email Marketing Automation Platform for Thriving Businesses.

The trick is knowing where it is and using it well. Wanting control doesn’t always mean needing to have control. Sometimes it is simply a desire to be acknowledged. HT to Brian.

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