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Copywriting

What is an email preview text? What’s the difference between the preview and email preheader text? It’s time to answer these questions. As you know, your open rate is one of the most important email marketing metrics, and every marketer should aim to keep it high. Three elements can affect it: the sender’s name, the […]
The post Email Preview Text: Definition, Tips & Examples [2023] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Alexandra Marinaki July 23, 2023

The cool thing is always a little out of reach. And for most of us, once we get it, it’s not seen as cool any more. This is not an accident. One definition of cool are things that are just out of reach.

Seth Godin July 23, 2023

I’m told that the hardest part of being a teaching golf pro isn’t helping adult golfers develop a good swing. It’s getting them to stop using a bad one. Our position feels so fragile, we hold on very tightly. Competence, status and connection are fleeting yet hard-won. We can often feel like an impostor and […]

Seth Godin July 22, 2023

Conversion Optimization

When it comes to digital marketing campaigns, landing pages are like the front door that greets potential customers and guides them towards taking actions that we want them to. Creating landing pages that effectively engage and convert requires careful planning, strategic thinking, and creative execution. And at the heart of this process lies the importanceRead More >

Jake Ayars July 21, 2023

Landing Pages

Homepages are focused on drawing visitors into the marketing funnel. Your campaign landing pages also do the same—convert visitors for specific offers to move them through the marketing funnel. So, how are the two pages different? So, what is a landing page, and what factors distinguish it from your homepage? Let’s find out. Website homepageRead More >

Fahad Muhammad July 21, 2023

Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading →

Content Marketing Institute Team July 21, 2023

Email Marketing

Getting your campaigns through email testing tools is no longer optional but a necessity for modern marketing teams. Crafting converting email campaigns that pass spam filters sounds like a dream. However, to achieve it, you need to test your messages to ensure that your subscribers will have the best possible experience with your business. Today, […]
The post 21 Best Email Testing Tools For 2023 [Free & Paid] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Marilia Dimitriou July 21, 2023

Uncategorized

The Beatles and Taylor Swift

When we’re in the middle of a cultural swirl, it’s normal to believe that everyone else is too. That’s part of the magic of a cultural swirl–it’s our friends, our work, our world. Most of these moments are actually tiny pockets. An episode of the much-talked-about TV show Succession was seen by about 3,000,000 people […]

Seth Godin July 21, 2023

How to create a great landing page for launching a product

Craft engaging product launch landing pages to generate excitement around a new product or service.

Anthony Basile July 20, 2023

Asset Based Lending

Long-term financing partnerships with other capital providers can help private equity firms command any market condition. One of these types …

JMoyer July 20, 2023

Landing Pages

Whether it’s encouraging visitors to make a purchase, subscribe to your newsletter, or download valuable resources, understanding the anatomy of a landing page is key to converting visitors into customers. Today, we’re going to break down the components that make up a successful landing page. By understanding the fundamental elements and how they work together,Read More >

Ted Vrountas July 20, 2023

Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives. Continue reading →

Kim Moutsos July 20, 2023

There are 99 benefits of content marketing (and you need each one)

Let’s talk about what exactly content marketing is, and why it’s so darn loveable. Here are 99 reasons to increase next year’s marketing budget.

Michael ONeill July 20, 2023

Uncategorized

Marketing is generally about action. Marketers seek to create the conditions for a change to happen, for people to accomplish their goals and to satisfy their needs. But since 1950, some marketers have worked in a different direction. To sow confusion and doubt, and most of all, to seek delay. In 1954, facing the real […]

Seth Godin July 20, 2023

Conversion Optimization

Automotive Marketers can Create a Frictionless Experience for Conversion // The key to maximizing ROI for automotive marketing campaigns is creating a frictionless experience on

tess pfeifle July 19, 2023

People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things. Continue reading →

Ann Gynn July 19, 2023

[a note to a frustrated friend, just starting out on a long career] There are three reasons that our goals might not be achieved. In order of palatability, they are: Perhaps the goals are too lofty, too based on chance, unlikely for anyone to achieve, surrounded by barriers that are rooted in class or caste, […]

Seth Godin July 19, 2023

Measurement of the Return on Marketing Campaigns

The higher the ROI of a marketing campaign, the bigger the hit you have. How do you know if your campaign spend was worth it? Let us show you.

Chad Hetherington July 18, 2023

Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry. Continue reading →

Robert Rose July 18, 2023

Uncategorized

Growth usually feels risky. The feeling is a protection mechanism, a way to avoid failure or even the fear of failure. Of course, risk also feels risky (or at least it should). Differentiating between the two is difficult, which is why finding institutions, methods or coaches that have experience in the difference is valuable. When […]

Seth Godin July 18, 2023

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