Re-optimizing old SEO content: Get more from your hard work
Don’t let your old content gather dust. It can (and does) boost your SEO and up site traffic. Find out how with these 6 tips.
7 Proven Page Optimization Tactics to Promote Your Advertising Services
At Instapage, we know one of the most rewarding and creative people to market to are, well, other marketers! In the world of marketing and advertising, staying ahead of the competition requires a strategic approach and a deep understanding of what drives customer engagement and conversions. That’s why we’re excited to share seven proven tacticsRead More >
This ebook is the only guide you’ll ever need to 18 types of written content.
Creative content writing is both a science and an art form. Executing on a sophisticated content strategy that includes the written word is not a walk in the park, and many marketers fail to understand how to pivot their approaches to each asset.
Update Your SEO Strategy for the AI Era With These 23 Expert Tips
Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision. Continue reading →
There’s a difference between intellectual and smart. A plumber is smart, they know how to do a skilled and effective job on the task at hand. Intellectualism isn’t about practical results, it’s a passion for exploring what others have said, though this approach is sometimes misused to make others feel uninformed or to stall. If […]
A consistent brand identity is crucial in landing page design Landing pages are one of the most important components of your online marketing strategy. They’re the first thing visitors see when they click on a search ad, and the place where interest transforms into action. That’s why it’s so vital that landing pages are designedRead More >
SMB Advertising: Grow Your Business (+4 Tips)
We’ve got the best SMB advertising strategies to help your company grow and grab the top positions.
How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing
You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →
…choose your future. It’s an odd way to think about your project, your job, your startup, but there’s little that matters more. There are two key elements: At one extreme is the first few years of Google’s growth. The salesforce didn’t matter–the customers showed up on their own, and the revenue engine was so powerful […]
There’s often a choice between following the cultural dictates of a given group or seeking out demonstrable facts and the scientific method. Which do you expect most people would choose? Which would you choose? When we revert to a testable analysis of what works, we’re relying on the one thing that all humans share: reality. […]
There are two kinds of coincidences. The first is the one that we often talk about. It’s the make-believe magic of two things occurring that we didn’t expect to occur. When you and your long-lost college roommate end up randomly sharing adjacent bowling lanes when you’re 72–that’s a coincidence. When the world expert on the […]
How to Patent an Idea in 7 Steps
Discover a simple, 7-step guide to secure your patent. Turn ideas into protected asses with these tips.
Someone is going to end up with 10,000,000 followers. Someone is going to post the next viral TikTok. Someone is going to build a meme that spreads around the world. But it probably won’t be me and it probably won’t be you. Buying lottery tickets might be fun, but they’re a lousy investment.
Marketing Strategy vs. Marketing Strategy vs.
Marketing strategy vs tactics: They sound similar but have important differences. Find out how to effectively reach your goals.
