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Curation (vs the road to junk)

The independent bookstore down the street is carefully curated. Each book takes up the spot that a different book could inhabit, so the owner makes sure that there’s a great reason a title is included. Amazon, on the other hand, has no shelf space problem, and the Kindle multiplies it. As a result, the average […]

AI Marketing

Is SEO Dead? How to Navigate Google’s AI and SEO Updates

What do you need to know about AI and SEO? We break down recent algorithm updates, best practices, and tips to help you master SEO in the modern age.
The post Is SEO Dead? How to Navigate Google’s AI and SEO Updates appeared first on Column Five.

Email Marketing

8 Benchmark Email Alternatives For 2024

Benchmark Email is a popular email marketing service among businesses due to its easy-to-use email editor and straightforward functionality. However, if you want advanced features, robust marketing automation, and better email deliverability, you should explore other Benchmark Email alternative solutions. Today, we’ll look at the top competitors in case you’re switching from Benchmark or selecting […]
The post 8 Benchmark Email Alternatives For 2024 appeared first on Email Marketing Automation Platform for Thriving Businesses.

Holding on for dear life

That’s a cliche from the movies. Dangling from a railroad bridge, only determination and firm grip can save the hero. In our modern world, we often end up holding on to ideas, to grievances or to our view of the world. Ironically, the harder we hold on to the things we’re hiding from, the less […]

Email Marketing

The Best Email Parser Software For 2024 [Features & Pricing]

Manually processing and organizing large volumes of emails can be tedious, time-consuming, and prone to errors. An email parser can help you deal with such challenges. But how to find a reliable email parsing tool that suits your needs? Today, we’ll take an in-depth look at the best email parser software, focusing on key features, […]
The post The Best Email Parser Software For 2024 [Features & Pricing] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Hiding the ‘aha’

The most effective persuasion happens when we persuade ourselves. The purpose of the memo or the table or the graph or the presentation is to create the conditions for someone to make up their own minds. Because it’s almost impossible to make up their mind for them. The aha is actually a chemical reaction, a […]

Preference and utility

Taste varies. That’s why we don’t call it utility. Taste is individual preference, not absolute truth. In team settings, then, it’s much more helpful to say, “I prefer this over that,” instead of, “this is wrong.” Some things are wrong. There are standards that we can all accept when it comes to utility, efficiency and […]

Default to surrender

AI chatbots highight a challenge that is worth understanding. It applies to customer service, bureaucracies and teachers as well… If you ask an AI a question and it’s not confident in the answer, it should say, “I’m not sure.” That could be followed up with, “do you want me to guess” or “if you could […]

Where are you?

When you’re reading a good historical novel, you might be there and then. When you’re checking your email, you are in a conversation between and among, over there, not here. When you’re imagining what went wrong in that conversation yesterday, you are living in yesterday. And when you’re scripting the next conversation you’re going to […]

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