We’re quick to stop to see the car wreck, the billionaire having a meltdown, or the professional wrestlers pretending to be political leaders. But it often seems more difficult to take a moment to watch people building something that matters instead. We’ll probably spend billions of dollars and millions of hours transfixed by media coverage […]
What is a Vanity URL? A vanity URL is a descriptive, memorable, and pronounceable URL usually used to redirect URLs from one location to another. In the simplest terms, a vanity URL is a long URL converted into a customized short link. A vanity URL can also be known as a branded Link or a custom short URL. Vanity URLs contain a domain name that features the brand or a relevant…
Energy is a rapidly evolving landscape, and for marketers in this industry, the challenges extend beyond those of conventional commerce. They are faced with the task of engaging and persuading a broad audience who are at different stages of their decision-making journey. In this blog, we explore effective landing page tactics that empower marketers toRead More >
The race to the bottom has been won. Anything cheaper than what’s on offer is a waste of the customer’s money, because it won’t get the job done. Once we’ve cut every corner, all that’s left is the brutality of less. One slogan is: You’ll pay less than you should have, and waste it all. […]
Five brands that will set the bar for Pride Month 2023
Pride Month is a time to celebrate the LGBTQ+ community and its accomplishments. In honor of the month, check out 5 brands that are winning at Pride in 2022.
Most things that consumers acquire are bought, not sold. We decide we’re interested in something and we go shopping to get it. Potato chips, wedding venues and cars are all purchased by people who set out to get them. Selling is a special sort of marketing. It’s interactive, generous and personal. Selling brings individual attention, […]
Recently, the digital landscape has been shaken by the news of Google Optimize’s departure in 2023, marking the end of an era for this popular A/B/n testing platform. As website owners and marketers, it’s natural to wonder about the implications and what lies ahead for your optimization journey. Fortunately, the departure of Google Optimize doesn’tRead More >
Using autoresponder software is an absolute necessity for every business. Why? Because sending your audience the right message at the right time will help you engage them on the spot! Fortunately, most of the tools in this list are free to use or have affordable plans, so you don’t need to compromise your business growth […]
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Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]
The ideal content optimization framework considers intent, authority, internal context, and external context. Here’s how to build one that works for the way audiences find and consume information today. Continue reading →
We’re not in races very often. Usually, what we’re doing is more like a walkathon, or perhaps, a hike. And yet, we’ve been pushed to believe that the only performance that matters is a scarcity-based victory. They close the parkway near my house on Sundays. As people pedal along, you can see the ripple of […]
If you’re just starting out or on a tight budget, you probably need a cheap email marketing service to help you out! Thankfully, there are tons of choices out there for all business types and industries. All you have to do is a thorough evaluation to find the top affordable email marketing solution that will […]
The post 11 Best Cheap Email Marketing Platforms (June 2023) appeared first on Email Marketing Automation Platform for Thriving Businesses.
Google My Business Setup
Rank higher on local searches by creating your Google Business Profile. Here’s a step-by-step guide on how to set up your account, plus some optimization tips.