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They’re toxic, wasteful and a tempting trap. It’s one of the most important topics in my new book. (And here’s a new podcast on it). We need proxies. You’re not allowed to read the book before you buy it or taste the ketchup before you leave the store. We rely on labels and cultural cues […]
If a placebo heals your illness, does that mean it was all in your head in the first place? That you weren’t really sick, or didn’t really want to get better? If expensive wine tastes better to you, but you can’t tell wine apart in a double-blind taste test, does that mean it doesn’t really […]
Assets are ownable. They are devices, skills, connections or properties that allow us to amplify our effort and do our work with more impact. A drill press is an asset, so is your law degree. The permission you have to talk with your customers, the benefit of the doubt you get from your patients and […]
We dive deeper into what makes our graphic designer, Sofia Sahade, click, kick and create.
New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. Continue reading →
Computer adventure games were possible in the 1980s because of a bit of code called a ‘parser’. You could type, “pick up the axe” and the computer would understand the phrase and follow your commands. In italics, because it didn’t understand anything, it simple broke your sentences into bits and changed the state of your […]
Website navigation can help improve your SERP ranking, user experience and so much more. Choosing the right style will depend on your brand. Here are some examples.
To celebrate the new book, here are some limited edition swag options to benefit good causes and independent craftspeople. You can find them all at seths.store. I went to Brooklyn and worked with Dan at the Arm to create a set of five handmade letterpress posters. They’re 12 inches square, available framed or unframed, and […]
For many financial services and technology consumers, the first step in choosing a service or product begins with an online search. In fact, one study showed that 41% of web traffic to the finance industry comes directly from organic search. That’s why it’s crucial for financial services marketers to create end-to-end campaigns that engage potentialRead More >
A URL (Uniform Resource Locator) is a special string of characters used to find a specific web page or other content on the internet. It can also be referred to as a web address. URLs are made up of different elements, such as a protocol and domain name, which direct web browsers to the exact…
The post How URL Shorteners Enhance Digital Communications appeared first on Rebrandly Blog.
A URL (Uniform Resource Locator) is a special string of characters used to find a specific web page or other content on the internet. It can also be referred to as a web address. URLs are made up of different elements, such as a protocol and domain name, which direct web browsers to the exact location of the material they are looking for. URL shorteners are an essential tool for…
When the gas car was first introduced, it couldn’t compete with horses. After all, we’d had thousands of years to optimize our systems around horseback, and this new technology was still nascent. Roads were rare, gas stations were scarce and the cars themselves were unreliable. The same thing happened again when electric cars made a […]
Knowing how to market your blog post is just as crucial as crafting high-quality content. You could have written a piece that would make James Joyce proud, but unless you can create a buzz around it amongst the crowded digital marketing scene, your hard work will be in vain. It is important to establish yourself in the industry, build a strong connection with your readers, so that when you publish…
Are you a TikTok creator looking to take your content to the next level? Learn how to join the TikTok Creator Fund and gain access to resources, support, and financial rewards.
The results are in: Today’s health insurance companies need content marketing to deepen customer engagement.
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